The fewer letters there are, the less likely someone will read them incorrectly. You can get even more creative with the styling of the letters, since legibility is less of an issue than with logotypes. If that’s something you’re looking to achieve, the monogram is a no-brainer for your brand.Īgain, the typography and font are key with monograms (also known as lettermarks). You probably refer to HBO as HBO, rather than Home Box Office. This style of logo focuses the name down to the memorable (and pronounceable) parts. If this sounds like your company, a monogram probably makes more sense than a logotype.
#Wordmark vs lettermark update
Even Google and Coca Cola need to update their iconic wordmarks to stay fresh. Helvetica may be all the rage these days, but in a few years it may feel as dated as the neon bubble letters of the 80s. You don’t want to update your logo regularly.Logotypes help reinforce the tie between visual memory and name recognition. Your brand has a short name that won’t feel overwhelming when plastered everywhere as a logo.
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